Work With Us

Who We Are

Based in NYC and led by the founders of e.l.f. Beauty, Alan and Joey Shamah, along with Victor and Ralph Azrak, AS Beauty develops global beauty brands that deliver real-world solutions to a diverse customer base.

Every brand in our portfolio has its own strategy grounded in consumer insights and loyalty. We are guided by what we call The AS Beauty Way. Our team operates with the urgency and accountability of an owner, building trust and respect across every department, and choosing consistency and continuous improvement over perfection. But above all, team collaboration is key!

“Our strategy is simple: invest in people, strengthen our culture, and grow brands that our community is proud to be part of.”

— The Executive Team

Our Mission

AS Beauty exists to revitalize and accelerate the global growth of established beauty brands by integrating best-in-class operations with consumer insight strategy – driving scale and sustainable value creation.

Benefits

What you can expect when you join us.

Competitive Pay

We believe great people deserve great pay. That’s why we benchmark salaries against the market so your pay reflects your role, your experience, and what you bring to the team.

Bonus Structure

We take a shared-success approach to compensation. Every employee is bonus-eligible, with targets tied to company performance. When we do well, everyone wins! We also help you invest in your future with a 401(k) match.

Career Development

We’re invested in your growth. We provide access to learning and development resources, workshops, and opportunities to build your skills across brands and functions. When you grow, we all grow.

Healthcare Plans

We support your well-being in and out of the office with comprehensive healthcare plans, including medical, dental, and vision coverage.

Culture & Perks

Creating a fun and fulfilling work environment is a key pillar of what we do. Employees can enjoy our regular events,
including quarterly outings and our annual holiday party, plus a healthy work-life balance with Summer Fridays.

Five women posing together in front of a blue 'State University of New York' backdrop. The group includes a woman in a black dress, a woman in a black-and-white striped top and white pants, a woman in a bright blue blazer over a black outfit, a woman in a black dress, and a woman in a black crop top and long skirt. Five women posing together in front of a blue 'State University of New York' backdrop. The group includes a woman in a black dress, a woman in a black-and-white striped top and white pants, a woman in a bright blue blazer over a black outfit, a woman in a black dress, and a woman in a black crop top and long skirt.Four women posing together at what appears to be a conference or event booth, standing in front of a sign that reads 'POPUP IN LAB TRENDS AREA'. Four women posing together on a pink carpet in front of a convention center entrance with a sign that reads 'POPUP IN LAB TRENDS AREA'.Two women laughing joyfully while holding up clear acrylic awards at MediaPost's Planning & Buying Awards, standing in front of a step-and-repeat banner covered in MediaPost logos. Two women laughing joyfully while holding up clear acrylic awards at MediaPost's Planning & Buying Awards, standing in front of a step-and-repeat banner covered in MediaPost logos.

The ASB Way

Here’s what matters to us. These five pillars guide how we operate and how we set the standards.

  1. Run It Like You Own It

    Never stay complacent. Operating with urgency, accountability and resourcefulness at every level 
of the organization. We embrace change, solve problems proactively, and take initiative instead of waiting for direction.

  2. Better Together

    Culture we can feel. Teams built on trust, accountability, and shared ambition. Respect, humility, and collaboration are expected from everyone, regardless of title or tenure. Egos and attitude have no place here – we bring great energy and good vibes.

  3. Rinse & Repeat

    Operational excellence is not about perfection. It is about consistency, adaptability, and continuous improvement. Not every channel is right for every brand - but the systems, insights, and operational discipline we build strengthen the entire organization.

  4. Building Brands With Soul

    Every brand deserves a unique strategy. We empower dedicated brand teams to own key decisions while leveraging shared operational expertise across the organization. We build brands with intention and consumer insight to capture community engagement and achieve customer loyalty.

  5. Every Dollar Has A Job

    Practice financial discipline. We believe there is always room to improve through smarter pricing, better processes, and more efficient execution. Growth matters, but profitable growth builds enduring companies.

High Performance Teamwork

Strong teams are built deliberately. We’re proud to operate under a shared high-performance team framework that all of our employees are trained in. It sets the standard for how we collaborate and how we hold each other accountable to what we’re committed to.

Passionate Relationships

Team members always have each others’ backs. They trust each other, always assume good intentions, and offer each other direct, supportive feedback.

Healthy Conflict

Team members consistently challenge each other based on mutual respect and authentic appreciation for diversity of thought.

Mutual Accountability

Based on a passionate commitment to exceed all expectations, team members take responsibility for their own successes and the success of every person on the team.

“From day one, the environment feels close-knit — people know each other, support each other, and show up for each other.”

— Manager, 5+ Years

Work at AS Beauty